Page 49 - Shj Tourism Annual Report 2019 English
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OTA campaigns: Due to the growing influence of online travel agencies (OTA), the SCTDA developed and utilized partnerships with new agencies and enhanced existing ones, in addition to creating partnerships with descriptive search engines of the main target markets including India, Germany, Oman, Saudi Arabia, United Kingdom, and the UAE. In 2019, the SCTDA proceeded to focus efforts on working with major influencers such as Expedia, Wego,,, and TripAdvisor. During the 2019 campaign, the SCTDA managed to achieve an increase in the number of hotel bookings by German and UK citizens. The search and booking rates increased in many countries as follows: About 8,810,000,000 results (0.51 seconds) United Kingdom المملكة المتحدة 7% 47% Federal Republic of Germany ألمانيا 25% 160% Republic of China الصين 86% 101% Search and booking rates United Arab Emirates الإمارت العربية المتحدة 72% 146% Hashemite Kingdom of Jordanُعمان 88% 38% Kingdom of Saudi Arabia السعودية 35% 36% Hotel booking Hotel search 49 49 Annual Report - 2019 The Story of a Year

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