Page 76 - Shj Tourism Annual Report 2019 English

30% Sports 20% Governmental Contributions 35% Family and cultural 15% Miscellaneous 76 E. Social Responsibility The SCTDA considers social responsibility a key pillar for its success, and consistently takes the chance to give back to society. In 2019, the SCTDA launched a variety of initiatives to support charity, social, cultural, sports and national activities. Awareness efforts and social, economic and environmental initiatives carried out by the SCTDA were not limited to within the emirate only, but the scope of these services was expanded to include many countries around the world. Due to the benefits of some of these efforts, the UAE has been ranked as one of the world’s most generous countries. Chapter 2: Performance Indicators