Page 42 - Shj Tourism Annual Report 2019 English

42 Strategic goals of the SCTDA’s media plans: Highlight Sharjah’s tourism products domestically and internationally. Promote Sharjah’s historical and ecological tourism sites, and demonstrate their cultural and modern value. Market tourism events and programs, as well as facilitations provided by Sharjah to tourists and visitors. Provide seamless communication channels between the SCTDA, its partners and the media outlets. Empower the vital role played by the SCTDA in marketing and promotion. Raise awareness on the corporate identity of the SCTDA and the operations and development functions associated with its mandate. Chapter 2: Performance Indicators