Page 36 - Shj Tourism Annual Report 2019 English

451m2 Booth area 17 160,000 No. of participants No. of visitors 36 ITB Berlin The SCTDA participated in ITB Berlin, held in March 2019. It is considered one of the most prominent international tourism exhibitions due to its role in attracting major investors in the tourism sector such as hotels, tour operators, airlines, car rental companies and many other companies and institutions operating in this industry. Alongside the importance of participating in such events, Sharjah’s tourism potential and distinctive identity further enriched the event and formed a major source of information about the emirate. Chapter 2: Performance Indicators