Page 28 - Shj Tourism Annual Report 2019 English

28 External Promotion Targets: External Promotion: The SCTDA is organizing a number of international activities and events in order to build connections with the rest of the world, familiarize visitors and guests of the best tourism destinations and showcase the emirate’s civil character. Highlight the emirate’s tourism capabilities and potential. Focus on Sharjah’s tourism potential and enforce the role of the annual events held therein, in addition to making every possible effort to provide an astonishing experience for tourists and targeted guests. Reach the milestone of 10 million tourists by 2021. Reinforce the status of Sharjah as a remarkable tourism destination in order to receive 10 million tourists by 2021. Stronger partnerships, and participation in regional and global tourism events Increasing Sharjah’s presence in tourism events and conferences held in the region and the world in order to build more effective channels with partners in targeted markets. Attract decision makers in the tourism sector Attract decision makers in targeted markets through the use of innovative tools and solutions that promote Sharjah and highlight its tourism status globally. Standardized marketing Build a standardized marketing strategy with clear and specific messages that can be used by all parties involved in the development of investment in the tourism sector. Chapter 2: Performance Indicators