Page 18 - Shj Tourism Annual Report 2019 English

b- Vision, Mission & Strategic Goals Our Vision Sharjah is the ideal destination for a sustainable tourism underpinned by its cultural heritage Our Mission Develop, promote and encourage the tourism sector of Sharjah, by sustaining and developing its resources and investments to increase its contribution to the national economy in cooperation with our partners in the public and private sector to achieve the strategic directions of the Government of Sharjah Our Goals Team Work Efficiency Innovation Trust Effectiveness Passion Continuous Improvement 18 Chapter 1: About SCTDA