Page 17 - Shj Tourism Annual Report 2019 English

a- About SCTDA Established in 1996, the Sharjah Commerce and Tourism Development Authority (SCTDA) is tasked with promoting commercial and tourism activities in the emirate of Sharjah. SCDTA endeavors to develop these sectors through various events and activities, and promotes the emirate at local, regional and international levels. The SCTDA has successfully managed to attract and organize many commercial and tourism activities, which are now directly associated with Sharjah, bringing the emirate more global exposure in various fields. The SCTDA implements an integrated strategy to develop the various aspects of the tourism sector, since such development is strongly linked to the attraction of foreign investments. This demonstrates the importance of tourism development as set out by the SCTDA for over 20 years. The SCTDA participates in several local, regional and international commercial and tourism exhibitions, attracting interest from individual and government players, in addition to tourism developers and major tour operators around the world. The SCTDA collaborates closely with the government and private sector in Sharjah in order to enhance integration, leading to better commercial and tourism services in the emirate, which is ranked amongst the world’s most prestigious tourism destinations. 17 17 Annual Report - 2019 The Story of a Year